Mystical brand identity for the restaurant with unique history

It is a part of the neighborhood on first geographic map of the Vladivostok city formed in 1867 usually marked as number 18. The area was divided into two sections by Transsiberian railway. It was a place with mystical passages, hidden ways and courtyards. This part of the city got its name in the beginning of the 20th century for the large number of Chinese immigrants living in a building called Million house.

Cost of the project:

  • 1 900 USD


  • Restaurant holding
  • Vladivostok, Russia

Components of the project:

  • Logo design
  • Brand elements
  • Colors and font
  • Business cards
  • Menu
  • Invitation
  • Uniform
  • Signboard

Logo design

The logo is based on location of the neighborhood and old geographic maps. Main composition looks like a compass. Symbol — neighborhood with main streets and name of the area with geographic coordinates are located in the circle. Date of the foundation of the neighborhood is placed on the left and number of the neighborhood is on the right.

Logo variants we offered

We offered several different concepts of the logo for the client. Logo as old Chinese stamp. Asian calligraphic logo. Logo written with font from old geographical maps of Russian Empire.
Логотип ресторана в Азиатском стиле.

Brand identity

Following the idea of compass and geographic symbols we used relief lines from maps as graphic elements. Taking into account vivid history of the neighborhood we combined Russian and Chinese characters of those times. For example: merchant from Russian Empire and merchant from Ancient China.

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