Brand identity for clothing and home decor concept store
Sophisticated simplicity — this is what we we asked to create developing brand identity for the guys starting a new project. We were approached by just married couple opening a clothing and home decor store. The difficulty was to create simple, almost invisible corporate identity that would not distract attention from the products. We decided that the main object of the identity would be the product itself. Simplicity and transparency of brand identity highlights the goods presented in the store. Natural materials and decor in the interior speak for themselves, they do not need to be accompanied by an abundance of color and shapes. The corporate identity in this project plays a role of a white canvas.
Cost of the project:
- Small business
- St. Petersburg, Russia
Components of the project:
- Logo design
- Brand elements
- Business cards
- Paper cup
- Paper bag
- Plastic bag
All letters of the logo and distance between them are clearly aligned and have a certain proportion with other elements.
We offered the client several variants of corporate font used in the logo.
Main concept — minimalism, transparency, clear forms. The central element of the corporate identity is a circle with a description of what the store represents — clothing, home decor, lifestyle.