Higos

Brand identity for clothing and home decor concept store

Sophisticated simplicity — this is what we we asked to create developing brand identity for the guys starting a new project. We were approached by just married couple opening a clothing and home decor store. The difficulty was to create simple, almost invisible corporate identity that would not distract attention from the products. We decided that the main object of the identity would be the product itself. Simplicity and transparency of brand identity highlights the goods presented in the store. Natural materials and decor in the interior speak for themselves, they do not need to be accompanied by an abundance of color and shapes. The corporate identity in this project plays a role of a white canvas.

Cost of the project:

  • 1 400 USD

Client:

  • Small business
  • St. Petersburg, Russia

Components of the project:

  • Logo design
  • Brand elements
  • Business cards
  • Paper cup
  • Paper bag
  • Plastic bag
  • Posters
  • Signboard

Logo design

All letters of the logo and distance between them are clearly aligned and have a certain proportion with other elements.
Логотип магазина одежды на белом фоне
Логотип магазина одежды на черном фоне
Вариант на черном фоне логотипа магазина одежды
Варианты логотипа магазина одежды

Brand identity

Main concept — minimalism, transparency, clear forms. The central element of the corporate identity is a circle with a description of what the store represents — clothing, home decor, lifestyle.

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