Good Look

Gold color, nail polish, Audrey Hepburn — what do they have in common? Right! New brand identity project by Hardy Branding. We have combined all mentioned above to create unique brand identity for Good Look beauty salon. Splashes of nail polish flow into the legendary quotes of Audrey Hepburn.

Cost of the project:

  • 1 600 USD


  • Small business
  • St. Petersburg, Russia

Components of the project:

  • Logo design
  • Brand elements
  • Brand colors and font
  • Business cards
  • Flyer
  • Signboard
  • Uniform
  • Invitation
  • Paper bag
  • Poster

Logo design

The base of the logo is ligature from the first two letters of the name Good Look. Calligraphic Serif font is used in the logo.

Logo variants we offered

In the process of logo design we decided that ligature will be the most sophisticated variation. We created several variants for the ligature made of letters GL.

Brand identity

White cardboard and gold are the main materials used in the project. Main elements of the brand identity are splashes of nail polish that flow into the quotes of the famous actress Audrey Hepburn.

More projects:


Minimalistic logo and brand identity for clothing and home decor concept store.



Asian style in brand identity of the bar. All necessary materials for the successful launch of a new project.



Brand identity for the restaurant. Craft, grunge and minimalism — we were able to combine them and create a unique restaurant image.



Logo and packaging design for sport water bottles. Simplifying efforts towards new sport achievements.


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