Brand identity for the restaurant
In the project for new European cuisine restaurant, we had task to create memorable logo and corporate identity. Logo was based on a bright, brutal image of the restaurant chef. We designed corporate identity elements using materials and textures from traditional European grocery stores. Kraft, grunge and minimalism — we were able to combine them and create unique restaurant image.
Cost of the project:
- Restaurant holding
- St. Petersburg, Russia
Components of the project:
- Logo design
- Brand elements
- Brand colors and font
- Business cards
Image of the restaurant chef — the basis of the logo. Name “Let’s Eat” was shortened to simple “Eat”. The customer was presented with three handwritten variants of the logo.
Eat, Drink, Talk slogan describes the main idea of the place and is actively used in brand identity elements.