Eat

Brand identity for the restaurant

In the project for new European cuisine restaurant, we had task to create memorable logo and corporate identity. Logo was based on a bright, brutal image of the restaurant chef. We designed corporate identity elements using materials and textures from traditional European grocery stores. Kraft, grunge and minimalism — we were able to combine them and create unique restaurant image.

Cost of the project:

  • 2 000 USD

Client:

  • Restaurant holding
  • St. Petersburg, Russia

Components of the project:

  • Logo design
  • Brand elements
  • Brand colors and font
  • Business cards
  • Menu
  • Posters
  • Packaging
  • Uniform
  • Signboard

Logo design

Image of the restaurant chef — the basis of the logo. Name “Let’s Eat” was shortened to simple “Eat”. The customer was presented with three handwritten variants of the logo.
Логотип ресторана процесс разработки на красном фоне
Логотип ресторана Eat в Спб
Повар логотип ресторана процесс разработки
Логотип ресторана процесс разработки

Brand identity

Eat, Drink, Talk slogan describes the main idea of the place and is actively used in brand identity elements.

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