client
Нome textiles and décor brand Tapka.
objective
To develop home textiles and décor brand — from strategy and naming to visual identity and brand collateral design. The client aimed to embed a sense of everyday comfort and warmth without excessive decoration, creating a modern, minimalist brand that naturally integrates into daily life and becomes a natural part of the home. The brand needed to feel approachable, warm, and familiar, while remaining visually clean and confident — performing equally well across digital touchpoints, packaging, and physical products.
solution
We began by identifying a simple, universal idea of everyday comfort — one that feels familiar and relatable — and translated it into a name and a visual system designed to integrate seamlessly into daily life, the product itself, and the brand’s communications.
Project scope:
Brand strategy
Naming
Visual identity
Print and digital design
main idea
TAPKA was born from the desire to create a modern home textiles and decor brand that seamlessly fits into everyday life. It’s a brand that celebrates comfort without being showy, with a timeless aesthetic that stays relevant every day. TAPKA makes home essentials people actually use, not just admire.
By focusing on an audience that values thoughtful choices, quality, and smart design, we crafted a clean, understated brand identity. For them, home is a living space where comfort, texture, and practicality matter. The visual identity enhances the products without stealing the spotlight, making TAPKA feel like a natural part of daily life.
The color concept is based on a clear strategic contrast — the black logo serves as a visual anchor for the brand. Its neutrality highlights the products, keeping the focus on the vibrant, diverse textiles with their own design and character.
visual identity
TAPKA’s visual identity is built as a thoughtful and cohesive system, centered around a clean, highly legible logo. The logo is designed to perform confidently across digital platforms, social media, e-commerce, and physical packaging, maintaining brand recognition in every context.
TAPKA feels light, warm, and homey. It’s easy to remember, simple to pronounce, and intuitively evokes associations with comfort, relaxation, and the feeling of "being at home." From a marketing perspective, it’s a name that doesn’t need explanation — it immediately sets the right emotional tone for the brand. TAPKA aims to become as natural a part of the home as slippers themselves: unobtrusive, yet indispensable.
naming
The name TAPKA is inspired by the image of cozy slippers — a simple yet powerful cultural symbol of comfort. Slippers can be found in nearly every home, regardless of interior style, age, or lifestyle. They are the first thing a person touches when coming home and the last thing that accompanies them in their personal space of comfort. This universality and emotional closeness became the foundation for the brand’s name.
